Australian Women’s Weekly
The Australian Women’s Weekly is the biggest selling magazine in Australia by a long way, so redesigning it’s website was no small undertaking. As part of the To Love Network, I worked with a lead UX designer creating personas, user journeys and conducting wireframe testing with real users in-house. The To Love network involved many stakeholders from print backgrounds who were lead through each stage of UX and design.
With mobile site usage increasing we took a mobile first approach to design. I championed close collaboration with the developers and Project Managers to ensure everyone understood what we were aiming for. In build I was in constant communication with the developers getting in as much design review time as I could.
Within the 4 months since launch the Women’s Weekly traffic increased by 33%.
