Food to Love
Food to Love is the first brand new website in a suite of new To Love Womens Network websites. I worked with a lead UX designer creating personas, user journeys and conducting wireframe testing with real users in-house. The To Love network involved many stakeholders from print backgrounds who were lead through each stage of UX and design.
With mobile site usage increasing we took a mobile first approach to design. I championed close collaboration with the developers and Project Managers to ensure everyone understood what we were aiming for. In build I was in constant communication with the developers getting in as much design review time as I could.
The website was launched with Woolworths as the main sponsor which was a great win for the team.