Slik
The idea for Slik came from Bauer Germany, where they wanted to create a type of ‘hot or not’ iOS app for teens with a male skew. The project was to engage the best teams across the world of Bauer offices. The Sydney product and delivery team which I was a part of came up with the name and wireframes. The German team wanted to do the designs which initially they did, however we were not impressed with the direction it was taking. We continued giving feedback though the result was not improving. I then undertook this challenge of creating the brand identity and designing the app from scratch, and the result has been applauded around the global Bauer offices.
At the current time the app has not yet launched.
