Woman’s Day
Woman’s Day is the third biggest selling magazine in Australia and has a very different feel to Women’s Weekly and I wanted to reflect that in the design. As part of the To Love Network, I worked with a lead UX designer creating personas, user journeys and conducting wireframe testing with real users in-house. The To Love network involved many stakeholders from print backgrounds who were lead through each stage of UX and design.
With mobile site usage increasing we took a mobile first approach to design. I championed close collaboration with the developers and Project Managers to ensure everyone understood what we were aiming for. In build I was in constant communication with the developers getting in as much design review time as I could.
Woman’s Day page views soared from 4 million in April 2015, to 25 million in July 2015
